“Surely it should be better than this?” is my usual default position! Motorsport can be done better, it needs democratising and revolutionising and simulation is the means. My role is strategist in the mission. My now distant background is finance/insurance. Since then I have travelled the world managing simulator and other events and seen first-hand the universal appeal of motorsport made accessible.

I live with my family in Frome Somerset, home of the famous Jenson Button Bridge.

I can heartily recommend Frome (pronounced froom) for a visit – especially the first Sunday of each month March to December for the Frome Independent (

It is a slightly rebellious, somewhat alternative, somewhat Bohemian and pretty cool up and coming town. Apologies for the shameless advertising!