“Simulation has the power to change motorsport”

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BRD’s unique take on simulator development found favour with the Awards judging panel. Jonas Jarlmark from KEO Racing was one of those to recognise its merits. “Ten years ago, simulators were either institutional installations with a multi-million dollar price tag, or a computer and a joystick,” he said. “Now, a serious formula team can use them for driver practice on unknown tracks, or to help in driver selection and development.” Professional Motorsport World – Best Technology in Motorsport – Award Citation

Professional Motorsport World Awards

Professional Motorsport

On behalf of everyone here at BMW, I would like to thank you for all your help and support in the creation of the highly successful BMW X3 Simulator…The [leads generated were] a fantastic result for the project …. and we look forward to working with you again in the future.

BMW (UK) Ltd